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Top #3 best logo designs

vrijdag, december 7th, 2012

A few years ago, a friend, who also worked at an advertising agency, asked me, rather out of the blue: ‘As a designer, what do you think is the best logo you know?’ Well, I was surprised. Not only anyone had ever asked me this, but more surprising to myself, it never had come to my mind or even think about this. Though I was in design for 10 years at that time.


I didn’t wait to long to answer: ‘Coca Cola’. He reacted surprised on my answer. He told me that no one, as up yet, had said Coca Cola. It was more commonly to get Pepsi as answer. I was the first to answer one of the most classic brands instead of a more modern design logo, like Pepsi.


That got me started thinking over the years. From time to time that question popped into my mind, and I tried to answer as quick as possible to maintain the most objective as I could be. I off course ¬†wanted to know if my taste would change. Well, in my opinion the Coca Cola logo is one of the best logo’s ever designed. But there are more. And so I came up to make a list of my own Top 3!


First we need to have a set of rules first to judge it by.
I think a logo should measure to these 4 values:


A. Aesthetic


B. Balance


C. Branding


D. Coolness


Let’s begin. The first runner up.. drum roll ……..


#3 PS2 logo




This is a very beautiful example of modern lined logo, I very much like the simplicity and elegance of this logo and it’s functional as well. On the branding side the design is very recognizable and met the industrial design of the player.


#2 Coca Cola logo

The Coca Cola logo is one of my old time favorites. It’s famous it’s elegant and it’s authentic. I love calligraphy and
logo’s that don’t change over time, because they are such a timeless image. The Coca Cola logo, has all of that and everybody knows this brand by just seeing the shapes of the logo. Very cool!


#1 Agip logo

And the #1 logo is the Agip logo. It’s because it’s beauty, it’s insanity, but above all it’s world-famous and how did they ever come up with this!? The logo, well you can see it, consists of a dog with 6 legs spitting fire backwards. Besides this, the text is written in an Helvetica op outline, typographically a no go. And still all these ludicrous elements added up, make this beautiful logo.
Yes it is, according to me, the most beautiful logo. It is aesthetic, in balance, a brand on it’s own and because of all the not done elements added up super cool!


Don’t you think so?
Let me know your own Top #3!

LEGO furniture

dinsdag, januari 26th, 2010

I played al with LEGO as a kid, in fact it was my very favorite. So this really gets to me, but I’m also very pleased that they can make it look seriously. Like the tablefeet in this design.


Also nice grafitty bricks, take it to a new level:


Top 5 music records & mixes 2009

dinsdag, januari 26th, 2010

Here here the top 5 of 2009!

1. Moderat – Moderat This album is great electronic music at his best, allready a classic

2. Berlin Calling – Paul Kalkbrenner Watch the movie as well! Great seeing him live @Fabulous the day after

3. Plug 2 Mix by Pete Concrete – very good mix of different styles of music

4. Lambs anger – Mr. Oizo bzzzz buggie muscito’s and old stuff, great!

5. Peter Schilling & David Bowie (both) Major Tom Loved to hear those oldies again thx J

Working on a new character

maandag, januari 25th, 2010


The past month I’ve been working on a new character. I cal him Jim, he really looks like a Jim I think. I’ve been asked to be a little secret about it, so the name and logo (-type) remain confidential for the moment.

But I really love this little guy allready, I couldn’t wait showing him to the rest of the world.

Font design

zondag, januari 24th, 2010

We’re busy on some fonts we had laying around for some years. It turns out that there had to be done more adjusting than we’d expected.
building a good font is quite a patient job.