Archive for the ‘Advertising’ Category

Handy bookmarks on UX design

Thursday, December 11th, 2014

People, or clients if I may, ask me a lot about how to look at UX for their input, mostly content.
Here are a few links to very good UX common knowledge on how a webdesign is perceived by visitors:

 

1. Smashing article on 10 useful usability findings and guidelines

 

2 Understanding the Z-layout
The Z layout gives you a great way to address your content and guide visitors to your call to action

 

3 Understanding the F-layout The F-layout is very useful for sites that will go in depth later on a page. Like newspapers or magazines

 

 

Top #3 best logo designs

Friday, December 7th, 2012

A few years ago, a friend, who also worked at an advertising agency, asked me, rather out of the blue: ‘As a designer, what do you think is the best logo you know?’ Well, I was surprised. Not only anyone had ever asked me this, but more surprising to myself, it never had come to my mind or even think about this. Though I was in design for 10 years at that time.

 

I didn’t wait to long to answer: ‘Coca Cola’. He reacted surprised on my answer. He told me that no one, as up yet, had said Coca Cola. It was more commonly to get Pepsi as answer. I was the first to answer one of the most classic brands instead of a more modern design logo, like Pepsi.

 

That got me started thinking over the years. From time to time that question popped into my mind, and I tried to answer as quick as possible to maintain the most objective as I could be. I off course  wanted to know if my taste would change. Well, in my opinion the Coca Cola logo is one of the best logo’s ever designed. But there are more. And so I came up to make a list of my own Top 3!

 

First we need to have a set of rules first to judge it by.
I think a logo should measure to these 4 values:

 

A. Aesthetic

 

B. Balance

 

C. Branding

 

D. Coolness

 

Let’s begin. The first runner up.. drum roll ……..

 

#3 PS2 logo

 

play-station-2-logo

 

This is a very beautiful example of modern lined logo, I very much like the simplicity and elegance of this logo and it’s functional as well. On the branding side the design is very recognizable and met the industrial design of the player.

 

#2 Coca Cola logo

The Coca Cola logo is one of my old time favorites. It’s famous it’s elegant and it’s authentic. I love calligraphy and
logo’s that don’t change over time, because they are such a timeless image. The Coca Cola logo, has all of that and everybody knows this brand by just seeing the shapes of the logo. Very cool!

 

#1 Agip logo

And the #1 logo is the Agip logo. It’s because it’s beauty, it’s insanity, but above all it’s world-famous and how did they ever come up with this!? The logo, well you can see it, consists of a dog with 6 legs spitting fire backwards. Besides this, the text is written in an Helvetica op outline, typographically a no go. And still all these ludicrous elements added up, make this beautiful logo.
Yes it is, according to me, the most beautiful logo. It is aesthetic, in balance, a brand on it’s own and because of all the not done elements added up super cool!

 

Don’t you think so?
Let me know your own Top #3!

Social Media around the world

Tuesday, October 11th, 2011

Now We Are Talking Festival

Wednesday, August 31st, 2011

Really looking forward to Friday the 2nd of September, than I’ll be visiting the Now we are talking Festival. Together with one of my best friends also typo addict Zwaan en Vos we’ll be attending and joining up for a workshop.

Now we are talking Festival

About advertising, nicely made!

Tuesday, May 31st, 2011

Hate/Love from CRUSH on Vimeo.

Thx Ogilvy!

The must-have fashion statement of 2010

Thursday, December 16th, 2010

THX Stefan!

Cool! Get your car wrapped at Vermeulen Reclame

Monday, November 8th, 2010
Car Wrapping Vermeulen Reclame

Car Wrapping Vermeulen Reclame

Webdesign by us 🙂
Cool movie, shows you how BMW gets wrapped in a new colour.

Your girl thinks your sick but… luckely the whole bar helps!

Tuesday, September 28th, 2010

Star Wars vs Adidas nice commercial

Friday, June 11th, 2010

Cool video by Adidas. Daft Punk, Snoop dog, Beckham ao in de ‘Cantina’ at Star Wars.

Cool Orange Fifa 2010 Football shirt!

Monday, June 7th, 2010

Footballshirt-orange

As we are heading for the World Cup 2010 the fever is getting higher and higher. Hereby one of the better concepts, besides the orange dress. Which I think is great!