Archive for the ‘Industrial design’ Category

Top #3 best logo designs

vrijdag, december 7th, 2012

A few years ago, a friend, who also worked at an advertising agency, asked me, rather out of the blue: ‘As a designer, what do you think is the best logo you know?’ Well, I was surprised. Not only anyone had ever asked me this, but more surprising to myself, it never had come to my mind or even think about this. Though I was in design for 10 years at that time.


I didn’t wait to long to answer: ‘Coca Cola’. He reacted surprised on my answer. He told me that no one, as up yet, had said Coca Cola. It was more commonly to get Pepsi as answer. I was the first to answer one of the most classic brands instead of a more modern design logo, like Pepsi.


That got me started thinking over the years. From time to time that question popped into my mind, and I tried to answer as quick as possible to maintain the most objective as I could be. I off course ¬†wanted to know if my taste would change. Well, in my opinion the Coca Cola logo is one of the best logo’s ever designed. But there are more. And so I came up to make a list of my own Top 3!


First we need to have a set of rules first to judge it by.
I think a logo should measure to these 4 values:


A. Aesthetic


B. Balance


C. Branding


D. Coolness


Let’s begin. The first runner up.. drum roll ……..


#3 PS2 logo




This is a very beautiful example of modern lined logo, I very much like the simplicity and elegance of this logo and it’s functional as well. On the branding side the design is very recognizable and met the industrial design of the player.


#2 Coca Cola logo

The Coca Cola logo is one of my old time favorites. It’s famous it’s elegant and it’s authentic. I love calligraphy and
logo’s that don’t change over time, because they are such a timeless image. The Coca Cola logo, has all of that and everybody knows this brand by just seeing the shapes of the logo. Very cool!


#1 Agip logo

And the #1 logo is the Agip logo. It’s because it’s beauty, it’s insanity, but above all it’s world-famous and how did they ever come up with this!? The logo, well you can see it, consists of a dog with 6 legs spitting fire backwards. Besides this, the text is written in an Helvetica op outline, typographically a no go. And still all these ludicrous elements added up, make this beautiful logo.
Yes it is, according to me, the most beautiful logo. It is aesthetic, in balance, a brand on it’s own and because of all the not done elements added up super cool!


Don’t you think so?
Let me know your own Top #3!

Nice, a very different look on car design

dinsdag, oktober 16th, 2012

Concept on BMW’s Mini.

Thx DDW DutchDesignWeek!

Making Future Magic: iPad light painting

donderdag, juni 9th, 2011

Making Future Magic: iPad light painting from Dentsu London on Vimeo.

Beautiful! THX WrapMyRideTV

Real interaction in webdesign

dinsdag, december 14th, 2010

No more vacuuming! Great design

dinsdag, december 14th, 2010

Dust Ball from Dave Hakkens on Vimeo.

Spoor 38, specially for Yvestown visitors

donderdag, juli 15th, 2010

Visitors from Yvestown will love this, I wanted to post this for a long time for you guys.

Spoor 38 is from a client of mine which I met 10 years ago. Over the years we also became friends. At the time he was working as a sales manager, but his one only dream was to have his own shop in vintage furniture and that dream became Spoor 38.

I helped him designing the logo originating from the old Art Deco logo of the former factories function a creambutter factory. I think it’s really beautiful just like the store. It offers a lot of really antique quite rare vintage collectors items like Jielde lamps, Singer chairs, Louis XVI closets and cabinets, chesterfields, industrial design lamps (the taste the good architect) and many many more.

So I would say take a look around, maybe and if you’re in Holland, visit the store, it’s really worth the trip!

Vistit the website overhere:


Fontstruct applicable? Dingemans Architecture designed this tile wall with it

zaterdag, mei 15th, 2010

tegels-tunnelwand-Hengelo Dingemans Architectuur

Jeroen architect at Dingemans architectuur is a co-worker friend who is working at our office was working on a tile wall for the station in Hengelo. The station is a central point of departure for trains into Europe and to local places. He told me his concept to design lines along which all the different Capitals of Europe would be placed in names, kinda like a Metromap.

So, I pointed out that he could do this very easy with Fontstruct, a program whitch I had been working with for a while. It worked out great, it’s easy and fast to get a font out, better then having to draw and copy past every block in the right place with Illustrator or Coreldraw.

More images overhere: Tile wall Dingemans Architecture

2010 Design

zondag, mei 2nd, 2010


Busy on 2010 Design, for covers. Still not there, but enjoying the process.

New iPhone or mock-up?

dinsdag, april 20th, 2010

Rumors are all about, is this the new iPhone that Gizmodo is showing us?
I wouldn’t believe it at first, because it looked so small, I even thought it could be an iPhone mini.
After checking out the pictures at Macrumors I am a little more convinced. Also the letter in which Apple requests it’s device back looks very authentic. Or isn’t it ??

This would be the first time an Apple product is uncovered way before the launch.
I’m really not convinced, maybe it’s a hoax from Apple itself trying to throw sand in our eyes and getting more attention and brand value without any product or launch-date even near.
Than Apple is allready again, for the second year in a row: Selling Air Champion 2010

If it isn’t I wonder if Apple would have a plan ‘B’. I can see panic in the eyes of developers, designers, technisians, CEO’s running around like mad cows in cupertino. Can cowboy Steve cope with this loose hurdle of stack? And even worse: the suspicians… who fell for the mighty dollar. Rumors say that someone was offered 5000 Dollar at the corner of a Starbucks.. the favorite hangout of another Steve, Steve B. A big guy they say, he looks a bit sweaty and they here him coming from miles away. Co-workers and friends like to call him the white gorilla, when he enters the room, everybody is quiet and stares with fear in there eyes at the doorpost as he yells: ‘I LOVE THIS COMPANY! WHOOHA! Now gimmy a Lathe Machiato to go’..

That mornin it all went wrong. A young developer, best of his class, about 17 years old, brought in, personally by Steve J., from a small village in the Midwest, lacking any social skills and anticipation was invited by an old college friend to drink some coffee at the nearby Starbucks.

He had always been the nerd, every kid.. no even the teachers, bullied him around. It was time to get back at everyone. This was his momento. He took out of his pocket the most valuable artefact of modern time and showed it to his friend. He looked stunned stood there with white opened eyes looking at this juwel of industrial design.

He began to stutter, but nothing came out of his mouth.
Our nerdy friend laughed, he was now the centre of the universe, a God in everyones eyes. Than he felled a tap on his shoulder. He looked back and stared in the glancing eyes of the white Gorilla. In all his excitement he hadn’t heard hom come in. His friend who seemed staring because of the revelation in his hand, had been staring to the door, watching Steve B. making his usual entrance.
He tried to warn his friend, but the entrance made such an impact, he could only stumble some sounds.

‘What do we have here?’
‘Uhm, it’s an Android..’
‘With an Apple logo? Haaahahahahahaa!’ Steve interrupted.
‘No my little friend, it is, almost certainly the next iPhone, hmm’
‘I’ll give you 4000,- for it!’
‘..uh, it’s not for sale’
‘WHAAHAHAHAHAHAHAHAA’ Steve laught almost choking in it.
‘Okay I’ll give you 5000,-.’
Steve B. pulled the dollars out of his pocked.
Our friend knew he wasn’t going to get away with it.
He was almost shrunk beneith the table they were sitting at, and had no choise.
The new iPhone was out in the world, he had lost it, having nothing, having to face disgrase again.

A this moment it is circulating in the hands of Gizmodo.
How this story ends?
And the boy, will it ever come out?
Will he ever fall into grace again, with his Padre?
We will know this summer.
We’ll keep you posted.


Nice S

donderdag, maart 18th, 2010

fontss Typography design Jerhonimus Bosch type draft

Just to keep you a bit warm.
Yes I’m still busy on my font designs.
And yes, there will be a beta version of the first sans light very soon!
And no, this is not a design lamp.
More on this font design later on..