Archive for the ‘News’ Category

Handy bookmarks on UX design

donderdag, december 11th, 2014

People, or clients if I may, ask me a lot about how to look at UX for their input, mostly content.
Here are a few links to very good UX common knowledge on how a webdesign is perceived by visitors:


1. Smashing article on 10 useful usability findings and guidelines


2 Understanding the Z-layout
The Z layout gives you a great way to address your content and guide visitors to your call to action


3 Understanding the F-layout The F-layout is very useful for sites that will go in depth later on a page. Like newspapers or magazines



Top #3 best logo designs

vrijdag, december 7th, 2012

A few years ago, a friend, who also worked at an advertising agency, asked me, rather out of the blue: ‘As a designer, what do you think is the best logo you know?’ Well, I was surprised. Not only anyone had ever asked me this, but more surprising to myself, it never had come to my mind or even think about this. Though I was in design for 10 years at that time.


I didn’t wait to long to answer: ‘Coca Cola’. He reacted surprised on my answer. He told me that no one, as up yet, had said Coca Cola. It was more commonly to get Pepsi as answer. I was the first to answer one of the most classic brands instead of a more modern design logo, like Pepsi.


That got me started thinking over the years. From time to time that question popped into my mind, and I tried to answer as quick as possible to maintain the most objective as I could be. I off course  wanted to know if my taste would change. Well, in my opinion the Coca Cola logo is one of the best logo’s ever designed. But there are more. And so I came up to make a list of my own Top 3!


First we need to have a set of rules first to judge it by.
I think a logo should measure to these 4 values:


A. Aesthetic


B. Balance


C. Branding


D. Coolness


Let’s begin. The first runner up.. drum roll ……..


#3 PS2 logo




This is a very beautiful example of modern lined logo, I very much like the simplicity and elegance of this logo and it’s functional as well. On the branding side the design is very recognizable and met the industrial design of the player.


#2 Coca Cola logo

The Coca Cola logo is one of my old time favorites. It’s famous it’s elegant and it’s authentic. I love calligraphy and
logo’s that don’t change over time, because they are such a timeless image. The Coca Cola logo, has all of that and everybody knows this brand by just seeing the shapes of the logo. Very cool!


#1 Agip logo

And the #1 logo is the Agip logo. It’s because it’s beauty, it’s insanity, but above all it’s world-famous and how did they ever come up with this!? The logo, well you can see it, consists of a dog with 6 legs spitting fire backwards. Besides this, the text is written in an Helvetica op outline, typographically a no go. And still all these ludicrous elements added up, make this beautiful logo.
Yes it is, according to me, the most beautiful logo. It is aesthetic, in balance, a brand on it’s own and because of all the not done elements added up super cool!


Don’t you think so?
Let me know your own Top #3!

Nice, a very different look on car design

dinsdag, oktober 16th, 2012

Concept on BMW’s Mini.

Thx DDW DutchDesignWeek!

Social Media around the world

dinsdag, oktober 11th, 2011

Now We Are Talking Festival

woensdag, augustus 31st, 2011

Really looking forward to Friday the 2nd of September, than I’ll be visiting the Now we are talking Festival. Together with one of my best friends also typo addict Zwaan en Vos we’ll be attending and joining up for a workshop.

Now we are talking Festival

The must-have fashion statement of 2010

donderdag, december 16th, 2010

THX Stefan!

TEDx Amsterdam

maandag, september 20th, 2010

TEDxAmsterdam 2010 trailer from TEDxAmsterdam on Vimeo.

It has been a while

maandag, september 20th, 2010

Since I’ve posted some new stuff.
Been on a job for Essent or 2 months, besides that doing stuff for other clients and holiday. Time for some updates!

Dubstep is officially Dupstep

donderdag, juli 15th, 2010

WOW! I’ve been witness of a few new music styles in my life, Acidhouse & Techno, Jungle, Grunge (in following order) but I’m begining to believe that Dupstep is going to a whole other level.

It’s slow rithm, it’s very low bass’ and it’s incredible nervous uncontrolable electronic sounds on top of that, makes this a spectacle that I’ve never heard before. At first I thought it was a nice addition and combination of electronic music, but I really underestimated it’s potential!

Listen to this mix:

war-of-the-worlds Dupstep mix by Erwtenpeller

At some point from minute 15 it starts getting good, somewhere between there and 40 minutes it began to sound like if aliens are talking to each other, incredible!!!

Dubstep is now officially a totally new music style!
I’m curious if it will go beyond this, I believe it has all the ingredients to it.

I got to this mix of a new college and friend of mine, THNX Caspar! Strange thing as we were talking about sixties and seventees blues and rock. Okay I did mention I like Dubstep..

Updating the blog

donderdag, juli 15th, 2010

So it has been a while, posted some things, but finally found some time again.

I got some great things from friends, and I still needed to update some items as you will see.